Corporate
Responsibility
Platform
Making corporate good causes easy, transparent and engaging.
- Client
- KindLink
- Location
- London, UK
- Year
- 2017 — now
- Work
- Product Design, UX Research, Information Architecture, UI and UX Design, Prototyping, Animation, Content Definition
01. Discovery.
Start from scratch – designing something completely new required a lot of time for research and exploration from the full team, not just me as the product designer. There were long meetings to translate business goals and ideas, to something that could be defined as a platform with many smaller tools.
Before going to sketches and prototypes, we were first forced to decide and define what it is that we are building, how do we even call it, how to properly name features, are there any existing metaphors that users are familiar with, what copy to use to be meaningful them.
02. Visual Design
The design reflects the kindness, transparency and efficiency of KindLink. The informative screens try to avoid being busy, and focus on important information – like showing company quick stats. Transparency demanded to display a lot of insights about activities and events, that employees and public visitors would find helpful.
The lightweight feel helps avoid the information overload and guide the visitor at content by the company and its supported charities. The default KindLink colour palette was enhanced with few additions to make it feel vibrant and engaging.
03. Customisable.
To ensure the quick growth of the platform, it was crucial to have an extensible design framework that allowed quick iterations and fast design delivery over agile workflow.
A striking thing about the platform was that it has mostly user generated content – companies and their employees add own personalised content, share initiatives, stories, progress and the impact stories by their supported charities. We decided to further enhance that by allowing easy and deep customisations, while ensuring consistent platform design.